Freelance writer for B2B SaaS & tech companies

I create clear and helpful content that inspires and informs your audience. 

About me

Hello! I’m Kelly.

I’m a freelance writer and editor from Montreal, Canada, now based in Helsinki, Finland. Before freelancing full-time, I worked at marketing agencies in Canada and Europe and as an in-house content marketing manager. I now support B2B SaaS and tech companies with impactful content, copywriting, and editing. 

My main focus is on blog posts and customer stories, on topics including the future of work, HR, and learning & development. I especially enjoy talking to subject matter experts and customers to weave their stories and insights into the content I create. 

Reading and writing has always been at the heart of what I do. I studied English literature and creative writing in university, and you can often find me picking up new library books, writing poetry or articles for my blog, and hoarding notebooks (and MUJI pens). 

Services

Here’s how I can help

Content writing

Blog posts and articles

Case studies

Research reports, ebooks, and whitepapers 

Copywriting

Website copy

Landing page copy

Email copy

Social media posts

Editing

Content refreshing and optimizing

Proofreading, copyediting, and substantive editing 

Portfolio

A sample of my work

My approach

I believe effective content is relevant, clear, and purposeful. I don’t create fluffy content or content just for the sake of it. Instead, I aim to understand your target audience’s main challenges, seek original insights from subject matter experts, and conduct research to create content that your audience will truly find helpful. 

Through impactful content, I help you drive qualified traffic to your website, engage your audience, establish authority in your industry, and boost conversions and sales.

Kind words from clients

  • “I highly recommend Kelly for any content marketing related work! She is incredibly easy to work with and consistently delivers high-quality results. Kelly is a true professional and always goes the extra mile to ensure that her work meets the highest standards. One of the things I appreciate most about Kelly is her ability to ask the right questions. She has a knack for getting to the heart of what her clients need and tailoring her work accordingly. This attention to detail is evident in the final product, which is always polished and well thought out. Kelly is a gifted writer. Her words are truly magical and she has a way of crafting compelling copy that engages readers and drives action.”

    Mikko Seppä, CEO and Co-Founder at HeadQ

  • “I've had the privilege to work alongside Kelly while she was at Howspace and now as one of her freelancing clients. She is a truly wonderful professional and individual! She is very skilled writer and communicator who has the ability to create a variety of content that inspires audiences to act! She is also reliable and hard-working, and never misses a deadline. Kelly is an amazing asset to any team and we all miss her at Howspace!”

    Jade Rosenkranz, Growth Marketing Manager at Howspace

  • “Kelly can deliver great written content even from quite technical topics with a minimal assistance. Whole process with her was super smooth. Our technical specialists didn't need to do big changes and we got content ready very fast. She also understands SEO aspects and knows how to attract readers' attention with great headlines/sub headlines. Furthermore is she extremely nice and flexible person to work with.”

    Petra Lylander, Senior Program Manager, Developer Marketing at Aiven

  • "Kelly has been working with us in multiple tasks covering different types of written content, translations and PR related assets. Her ability to create, moderate, and assemble together informative and easy-to-digest text with clear message is above par. We are thrilled to expand our co-operation even further and get her skillset to even wider and deeper to our publications. I highly recommend her to any tasks related to comms, PR, publications and content creation."

    Antti Vappula, Head of Marketing at Virta Ltd

  • "I have worked with Kelly since 2018 and can recommend her warmly, firmly, and sincerely. She is an impeccable copywriter, editor, content strategist, and super nice person to work with. You can give her any topic, and she will do her research thoroughly and create unique content that is easy to read. Often there isn’t much to comment on or improve, that’s how well she does the groundwork. When Kelly builds content strategy, it is built to last. She is excellent with customers, interviews, and pulling insights. Kelly is well-organized, and you can always trust that she’ll deliver what she has promised, always on time. Everyone needs a Kelly in her team, and they will flourish."

    Saara Saalamo, previously Head of Marketing at Recright

  • "Kelly is a true content pro. Not only is her writing clear, bright, and engaging, but her deep content marketing experience shines through in her work. Kelly can be relied on to nail a brief, whether it's SEO or thought leadership content, and brings her A-game to every assignment."

    Anita Isalska, previously Content Lead at Rippling

  • "Kelly is a pro, what can I say? She adapts well to different tones of voice, which a lot of people can't do well. Feedback and back and forth is super simple and gets resolved in a timely way. The deliverables are on time and really good quality. As a person she's great to work with. I'd recommend her to any B2B business!"

    Ceara Crawshaw, CEO at Pencil & Paper UX Studio

  • "I can't recommend working with Kelly enough. I’d been wanting to put my website out for a long time, but I always felt blocked by the writing piece. Kelly and I had an initial meeting where she asked great questions and immediately understood what I was trying to convey. She's compassionate and flexible with her clients and timely in her results. Working with Kelly gave me clarity on what I do, what my skills are, and what I’m good at—she gave me the words to confidently talk about my business. And she does more than just write: she’s able to take the craziness of what other people throw at her, and zone in on the most important bits. Kelly’s clear and logical approach gave me the clarity I needed to make my ideas tangible. There’s huge power in being able to put actions into words."

    Maylen Tara Cytryn, Workflow and Process Design Consultant, and Founder of ThoughtfulOps